Course Content
Unit IV: Managerial Accounting

In a monopoly, the total costs terms remain the same. The Per Unit Costs scenario changes

A monopoly is a market structure where a single firm is the sole seller of a product with no close substitutes. Because the monopolist controls the entire market, it has price-setting power.

The monopolist determines the profit-maximizing level of output where:

MR = MC

This is the golden rule for profit maximization in all market structures, including monopoly.

After choosing the output level where MR = MC, the monopolist charges the highest price consumers are willing to pay, which lies on the demand curve (AR curve).


🔍 Profit Conditions in a Monopoly

Once the profit-maximizing output is set (MR = MC), the nature of the firm’s profit is determined by comparing AR (Price) to AC at that output level:

1. ✅ If AR > ACAbnormal (Supernormal) Profit

  • Price per unit > Cost per unit

  • The firm earns profit above normal.

  • Common for monopolies due to lack of competition.

  • Graphically: AR curve lies above the AC curve at the chosen output.

2. ⚖️ If AR = ACNormal Profit

  • Price per unit = Cost per unit

  • The firm covers all its costs, including opportunity cost of capital.

  • It breaks even, earning just enough to stay in business.

  • Graphically: AR curve touches the AC curve at the chosen output.

3. ❌ If AR < ACLoss

  • Price per unit < Cost per unit

  • The firm incurs a loss.

  • A monopolist may still operate in the short run if it covers average variable costs.

  • Graphically: AR curve lies below the AC curve at the chosen output.


✅ Final Summary:

Condition Implication Profit Type
AR > AC Revenue > Cost Abnormal profit
AR = AC Revenue = Cost Normal profit
AR < AC Revenue < Cost Loss

✅ Final Answer: A monopoly sets output where MR = MC, and earns abnormal profit if AR > AC, normal profit if AR = AC, and loss if AR < AC.