Course Content
Unit IV: Managerial Accounting

The DuPont Analysis (or DuPont Identity) is a method of breaking down Return on Equity (ROE) into three key components to better understand what drives a company’s profitability:

ROE = Net Profit Margin × Total Asset Turnover × Equity Multiplier

Where:

  • Net Profit Margin = Net Income / Sales
    (Measures profitability — how much profit is generated from sales)

  • Total Asset Turnover = Sales / Total Assets
    (Measures efficiency — how well assets are used to generate sales)

  • Equity Multiplier = Total Assets / Equity
    (Measures financial leverage — how much of assets are financed by equity)

This decomposition helps analysts identify whether ROE is being driven by profitability, efficiency, or leverage.