Unit VI: Strategic Management

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Course Content

Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types

External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis

Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis

Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification

Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix

Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework

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