📘 Innovation Adoption Process Model | 📅 1962 | 👤 Everett M. Rogers
The Innovation Adoption Model was introduced by Everett M. Rogers in his landmark book:
“Diffusion of Innovations” (1st Edition, 1962)
In that book, Rogers proposed both:
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📊 The Diffusion of Innovation Theory (population-level perspective)
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🧠 The Innovation Adoption Process Model (individual-level decision-making)
❓ What is the Innovation Adoption Model?
The Innovation Adoption Model outlines the five mental stages a person goes through when deciding whether to adopt or reject an innovation (i.e., a new idea, product, or service).
It is also known as the Adoption Process Model or Adopter Decision Process.
🧭 5 Stages of the Innovation Adoption Process
| 🧩 Stage No. | 🏷️ Stage Name | 📄 Description |
|---|---|---|
| 1 | Awareness (Knowledge) | The individual first becomes aware of the innovation but lacks detailed information. |
| 2 | Interest (Persuasion) | The individual becomes interested and begins to seek more information about the innovation. |
| 3 | Evaluation (Decision) | The individual mentally evaluates the innovation’s benefits and decides whether to try it. |
| 4 | Trial (Implementation) | The individual experiments with or tries the innovation on a small scale. |
| 5 | Adoption (Confirmation) | The individual fully accepts and uses the innovation regularly. |
📱 Example: Adoption of a New Fitness App
| 🧩 Stage | 💬 Example Scenario |
|---|---|
| Awareness | You see an ad for a new fitness app on Instagram. |
| Interest | You check its features on the app store and read reviews. |
| Evaluation | You compare it with your current app and think it might be better. |
| Trial | You download the free version and try it for 7 days. |
| Adoption | You subscribe to the paid version and use it regularly. |