UGCNET17 Syllabus
UGCNET17 Management Syllabus
Paper I: General Aptitude
Paper II : Management
Unit General Aptitude Subtopic
*Five questions each carrying 2 marks are to be set from each Module.
Unit I: Teaching Aptitude
(10 Marks)
Teaching: Concept, Objectives, Levels of teaching (Memory, Understanding and Reflective), Characteristics and basic requirements
Learner’s characteristics: Characteristics of adolescent and adult learners (Academic, Social, Emotional and Cognitive), Individual differences.
Factors affecting teaching related to: Teacher, Learner, Support material, Instructional facilities, Learning environment and Institution
Methods of teaching in Institutions of higher learning: Teacher centred vs. Learner centred methods; Off-line vs. On-line methods (Swayam, Swayamprabha, MOOCs etc.).
Teaching Support System: Traditional, Modern and ICT based.
Evaluation Systems: Elements and Types of evaluation, Evaluation in Choice Based Credit System in Higher education, Computer based testing, Innovations in evaluation systems.
Unit II: Research Aptitude
(10 Marks)
Research: Meaning, Types, and Characteristics, Positivism and Postpositivistic approach to research.
Methods of Research: Experimental, Descriptive, Historical, Qualitative and Quantitative methods.
Steps of Research.
Thesis and Article writing: Format and styles of referencing.
Application of ICT in research.
Research ethics.
Unit III: Comprehension
(10 Marks)
A passage of text be given. Questions be asked from the passage to be answered.
Unit IV: Communication
(10 Marks)
Communication: Meaning, types and characteristics of communication.
Effective communication: Verbal and Non-verbal, Inter-Cultural and group communications, Classroom communication.
Barriers to effective communication
Mass-Media and Society
Unit V: Mathematical Reasoning
& Aptitude
(10 Marks)
Types of reasoning.
Number series, Letter series, Codes and Relationships.
Mathematical Aptitude (Fraction, Time & Distance, Ratio, Proportion and Percentage, Profit and Loss, Interest and Discounting, Averages etc.).
Unit VI: Logical Reasoning
(10 Marks)
Understanding the structure of arguments: argument forms, structure of categorical propositions, Mood and Figure, Formal and Informal fallacies, Uses of language, Connotations and denotations of terms, Classical square of opposition.
Evaluating and distinguishing deductive and inductive reasoning
Analogies.
Venn diagram: Simple and multiple use for establishing validity of arguments.
Indian Logic: Means of knowledge.
Pramanas: Pratyaksha (Perception), Anumana (Inference), Upamana (Comparison), Shabda (Verbal testimony), Arthapatti (Implication) and Anupalabddhi (Non-apprehension).
Structure and kinds of Anumana (inference), Vyapti (invariable relation), Hetvabhasas (fallacies of inference).
Unit VII: Mathematical Reasoning
& Aptitude
(10 Marks)
Sources, acquisition and classification of Data.
Quantitative and Qualitative Data.
Graphical representation (Bar-chart, Histograms, Pie-chart, Table-chart and Line-chart) and mapping of Data.
Data Interpretation.
Data and Governance.
Unit VIII: Information and Communication Technology
(ICT) (10 Marks)
ICT: General abbreviations and terminology.
Basics of Internet, Intranet, E-mail, Audio and Video-conferencing.
Digital initiatives in higher education.
ICT and Governance.
Unit IX: People, Development and Environment
(10 Marks)
Development and environment: Millennium development and Sustainable development goals.
Human and environment interaction: Anthropogenic activities and their impacts on environment.
Environmental issues: Local, Regional and Global; Air pollution, Water pollution, Soil pollution, Noise pollution, Waste (solid, liquid, biomedical, hazardous, electronic), Climate change and its Socio-Economic and Political dimensions.
Impacts of pollutants on human health.
Natural and energy resources: Solar, Wind, Soil, Hydro, Geothermal, Biomass, Nuclear and Forests.
Natural hazards and disasters: Mitigation strategies.
Environmental Protection Act (1986), National Action Plan on Climate Change, International agreements/efforts -Montreal Protocol, Rio Summit, Convention on Biodiversity, Kyoto Protocol, Paris Agreement, International Solar Alliance.
Unit X: Higher Education System
(10 Marks)
Institutions of higher learning and education in ancient India.
Evolution of higher learning and research in Post Independence India.
Oriental, Conventional and Non-conventional learning programmes in India.
Professional, Technical and Skill Based education.
Value education and environmental education.
Policies, Governance, and Administration.
Unit – Based on Theory Topics Management Subtopic Unit – UGC Classification
Unit I: Business Management and Managerial Economics

[10 Marks]
Management: Concept, Process, Theories, and Approaches, Management Roles and Skills Unit I
[10 Marks]
Functions: Planning, Organizing, Staffing, Coordinating, and Controlling
Communication: Types, Process, and Barriers
Decision Making: Concept, Process, Techniques, and Tools
Organisation Structure and Design: Types, Authority, Responsibility, Centralisation, Decentralisation, and Span of Control
Managerial Economics: Concept & Importance
Demand analysis: Utility Analysis, Indifference Curve, Elasticity & Forecasting
Market Structures: Market Classification & Price Determination
National Income: Concept, Types, and Measurement
Inflation: Concept, Types, and Measurement
Business Ethics & CSR
Ethical Issues & Dilemma
Corporate Governance
Value-Based Organisation.
Unit II: Organizational Behaviour

[8 Marks]
Organisational Behaviour: Significance & Theories Unit II
[10 Marks]
Individual Behaviour: Personality, Perception, Values, Attitude, Learning, and Motivation
Group Behaviour: Team Building, Leadership, Group Dynamics
Interpersonal Behaviour & Transactional Analysis
Organizational Culture & Climate
Work Force Diversity & Cross-Culture Organisational Behaviour
Emotions and Stress Management
Organisational Justice and Whistle Blowing
Unit III: Human Resource Management

[12 Marks]
Human Resource Management: Concept, Perspectives, Influences, and Recent Trends
Human Resource Planning, Recruitment and Selection, Induction, Training, and Development
Job Analysis, Job Evaluation, and Compensation Management
Strategic Role of Human Resource Management Unit III
[10 Marks]
Competency Mapping & Balanced Scoreboard
Career Planning and Development
Performance Management and Appraisal
Organization Development, Change & OD Interventions
Talent Management & Skill Development
Employee Engagement & Work Life Balance
Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
Trade Union & Collective Bargaining
International Human Resource Management: HR Challenge of International Business
Green HRM.
Unit IV: Managerial Accounting

[6 Marks]
Accounting Principles and Standards, Preparation of Financial Statements Unit IV
[10 Marks]
Financial Statement Analysis: Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis
Preparation of Cost Sheet, Marginal Costing, Cost-Volume Profit Analysis
Standard Costing & Variance Analysis
Unit V: Financial Management

[14 Marks]
Financial Management: Concept & Functions
Capital Structure: Theories, Cost of Capital, Sources, and Finance
Budgeting and Budgetary Control: Types and Process, Zero-base Budgeting
Leverages: Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.
Value & Returns: Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns Unit V
[10 Marks]
Capital Budgeting: Nature of Investment, Evaluation, Comparison of Methods, Risk and Uncertainty Analysis
Dividend: Theories and Determination
Mergers and Acquisitions: Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover
Portfolio Management: CAPM, APT
Derivatives: Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
Working Capital Management: Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
International Financial Management, Foreign exchange market.
Unit VI: Strategic Management

[5 Marks]
Strategic Management: Concept, Process, Decision & Types Unit VI
[10 Marks]
Strategic Analysis: External Analysis, PEST, Porter’s Approach to Industry Analysis
Internal Analysis – Resource-Based Approach, Value Chain Analysis
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
Business Portfolio Analysis – BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
Unit VII: Marketing Management

[15 Marks]
Marketing: Concept, Orientation, Trends, and Tasks, Customer Value and Satisfaction
Market Segmentation, Positioning, and Targeting
Product and Pricing Decision: Product Mix, Product Life Cycle, New Product Development, Pricing – Types, and Strategies
Place and Promotion Decision: Marketing Channels and Value Networks, VMS, IMC, Advertising, and Sales Promotion.
Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour Unit VII
[10 Marks]
Brand Management: Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy, Brand Name Decisions, Brand Extensions and Loyalty
Logistics and Supply Chain Management: Drivers, Value Creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling
Service Marketing: Managing Service Quality and Brands, Marketing Strategies of Service Firms
Customer Relationship Marketing: Relationship Building, Strategies, Values, and Process
Retail Marketing: Recent Trends in India, Types of Retail Outlets
Emerging Trends in Marketing: Concept of e-Marketing, Direct Marketing, Digital Marketing, and Green Marketing
International Marketing: Entry Mode Decisions, Planning Marketing Mix for International Markets.
Unit VIII: Business Statistics and Operations Management

[10 Marks]
Concept, Measures of Central Tendency and Dispersion, Unit VIII
[10 Marks]
Probability Distribution – Binomial, Poisson, Normal, and Exponential
Data Collection & Questionnaire Design
Sampling: Concept, Process, and Techniques
Hypothesis Testing: Procedure
T, Z, F, Chi-square tests
Correlation and Regression Analysis
Operations Management: Role and Scope
Facility Location and Layout: Site Selection and Analysis, Layout Design and Process
Enterprise Resource Planning: ERP Modules, ERP Implementation
Scheduling: Loading, Sequencing, and Monitoring
Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – KAIZEN, Benchmarking, Six Sigma
ISO 9000 Series Standards
Operation Research: Transportation, Queuing Decision Theory, PERT/CPM.
Unit IX: International Business and Management Information Systems

[10 Marks]
International Business: Managing Business in the Globalization Era Unit IX
[10 Marks]
Theories of International Trade
Balance of Payment
Foreign Direct Investment: Benefits and Costs
Multilateral Regulation of Trade and Investment under WTO
International Trade Procedures and Documentation
EXIM Policies
Role of International Financial Institutions: IMF and World Bank
Information Technology: Use of Computers in Management Applications; MIS, DSS
Artificial Intelligence and Big Data
Data Warehousing, Data Mining, and Knowledge Management – Concepts Managing Technological Change.
Unit X: Entrepreneurship Development

[10 Marks]
Entrepreneurship Development: Concept, Types, Theories, and Process, Developing Entrepreneurial Competencies Unit X
[10 Marks]
Intrapreneurship: Concept and Process
Women Entrepreneurship and Rural Entrepreneurship
Innovations in Business: Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
Business Plan and Feasibility Analysis: Concept and Process of Technical, Market, and Financial Analysis
Micro and Small Scale Industries in India
Role of Government in Promoting SSI
Sickness in Small Industries: Reasons and Rehabilitation
Institutional Finance to Small Industries: Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.