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Correct answer: Prospecting, Pre-approach, Approach, Presentation, Overcoming Objectives, Closing, Follow-up
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Explanation:
The 7 steps of personal selling (also called the personal selling process) are a structured approach followed by salespeople to convert prospects into customers. The correct and logical sequence is:
πΉ 1. Prospecting
Identifying potential customers (leads) who may have a need for the product and the ability to buy.
πΉ 2. Pre-approach
Researching and preparing to contact the prospect. This includes gathering information about the customer and planning the sales strategy.
πΉ 3. Approach
The initial contact with the prospect β greeting, building rapport, and setting the tone for the presentation.
πΉ 4. Presentation
Demonstrating how the product/service meets the prospectβs needs. This involves highlighting benefits and creating value.
πΉ 5. Overcoming Objections
Addressing concerns, questions, or hesitations that the prospect may have regarding the purchase.
πΉ 6. Closing
Asking for the order or making the sale. This step secures the commitment from the customer.
πΉ 7. Follow-up
After-sales service, ensuring satisfaction, and building a long-term relationship. This can lead to repeat business or referrals.
β Why the other options are incorrect:
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Final Answer: Prospecting, Pre-approach, Approach, Presentation, Overcoming Objectives, Closing, Follow-up.