📈 Business Intelligence (BI)

📈 Business Intelligence (BI) is a technology-driven process for analyzing data and delivering actionable information to help managers make informed business decisions. It supports:

1. 🏢 Internal capabilities of the organization – Understanding strengths, weaknesses, operational efficiency, etc.
2. 📊 Trends and future directions in the markets – Through data analysis and forecasting, BI identifies shifts in customer preferences and market opportunities.
3. 🌍 External environment – BI tools assess the economic, political, social, and demographic factors affecting the business landscape.
4. 🕵️‍♂️ Behaviour of competitors – BI uses competitive intelligence to track and analyze competitor strategies, pricing, product launches, etc.