Unit VI: Strategic Management

Categories: Management
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About Course

Unit VI: Strategic Management

Note: This module is currently a Work in Progress.

Topics Covered:

  1. Strategic Management: Concept, Process, Decision & Types
  2. Strategic Analysis: External Analysis, PEST, Porter’s Approach to Industry Analysis
  3. Internal Analysis – Resource-Based Approach, Value Chain Analysis
  4. Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
  5. Business Portfolio Analysis – BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
  6. Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework

Course Content

Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types

  • Igor Ansoff’s Components of Strategy
  • Strategic Planning
  • Strategic Decision Making
  • Other Strategic Decision Making Technique : Devil’s Advocacy and Dialectical inquiry
  • Mintzberg’s Concept of Strategy Types: Realized Strategy
  • Types of Strategy
  • Strategy Pyramid
  • Parenting Fit Matrix: Goold, Campbell and Alexander: 1990s
  • Strategic Alliance (Strategic Partnership)
  • Strategic Analysis

External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis

Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis

Strategy Formulation
Strategy Formulation: SWOT Analysis

Corporate Strategy
Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification

Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix

Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework

Final Evaluation

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