Unit VI: Strategic Management

Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types

Igor Ansoff’s Components of Strategy
Strategic Planning
Strategic Decision Making
Other Strategic Decision Making Technique : Devil’s Advocacy and Dialectical inquiry
Mintzberg’s Concept of Strategy Types: Realized Strategy
Types of Strategy
Strategy Pyramid
Parenting Fit Matrix: Goold, Campbell and Alexander: 1990s
Strategic Alliance (Strategic Partnership)
Strategic Analysis

External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis

Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis

Course Content

Strategic Management: Introduction Strategic Management: Concept, Process, Decision and Types

Igor Ansoff’s Components of Strategy

Strategic Planning

Strategic Decision Making

Other Strategic Decision Making Technique : Devil’s Advocacy and Dialectical inquiry

Mintzberg’s Concept of Strategy Types: Realized Strategy

Types of Strategy

Strategy Pyramid

Parenting Fit Matrix: Goold, Campbell and Alexander: 1990s

Strategic Alliance (Strategic Partnership)

Strategic Analysis

External Strategic Analysis External Analysis, PEST, Porter’s Approach to Industry Analysis

PEST Analysis: Johnson and Scholes: 1990s

F: Competitive Advantage and Hyper Competition

Diamond of National Competitive Advantage: M.E. Porter: 1990

General Competitive Strategies: Michael Porter: 1985

Generic Industry Environments: M.E. Porter: 1985

Internal Strategy Analysis Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis

Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991

VRIO Framework : Jay Barney: 1995

Value Chain Analysis: Michael Porter: 1985

Strategy Formulation Strategy Formulation: SWOT Analysis

Schools of Thought in Strategy Formulation: Mintzberg: 1998

SWOT Analysis and TOWS Analysis

Case Study: 🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy

Corporate Strategy Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification

Classification of Directional Corporate Level Strategy

Diversification Strategy

Business Process Re-engineering (BPR)

Business Portfolio Analysis Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix

BCG Matrix: BCG: 1970s

Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957

Hofer–Schendel Market Evolution Matrix: C.W. Hoffer and R. Schendel: 1978

Strategy Implementation Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework

Strategic Typology Model: Miles & Snow: 1978

Strategy Diamond: Hambrick and Fredrickson: 2001

7S Framework of Organizational Change: McKinsey: 1980

Final Evaluation

Rapid Fire : Strategic Management

Student Ratings & Reviews

Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types

External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis

Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis

Strategy Formulation
Strategy Formulation: SWOT Analysis

Corporate Strategy
Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification

Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix

Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework