The correct sequence of the consumer research process typically follows these logical steps:

1. E. Defining the objectives of research
   – This is the first step in any research process. It sets the purpose and direction of the study.

2. C. Developing Research Design
   – Once objectives are clear, the researcher creates a framework or plan for how to collect and analyze the data.

3. A. Choosing sampling technique
   – Next, researchers decide whom to study (target population) and how to select a representative sample.

4. D. Collecting data
   – After planning, the actual data collection takes place using surveys, interviews, observations, etc.

5. B. Analyzing the data
   – Finally, the collected data is analyzed and interpreted to draw meaningful conclusions.