👩‍💼 Women and Entrepreneurship

🚧 Social and Cultural Barriers

🧠 Stereotypes & Male-Centered Vision

A stereotyped and male-centered vision discourages some women from participating in business activities, which influences community-level interactions with women entrepreneurs.

⚖️ Unequal Socialization & Asset Distribution

Attributions of society and differing socialization processes between men and women create obstacles—especially due to the unequal access to assets and services.

🌐 Women Entrepreneurship Platform (WEP)

An initiative by NITI Aayog, launched in March 2018, to build a vibrant ecosystem that supports and empowers women entrepreneurs across India.

🎯 Objectives of WEP

• 🛑 Reduce entry barriers

• 💡 Foster innovation

• 📈 Encourage participation of women in entrepreneurship

🏛️ Pillars of WEP

• ✨ Ichha Shakti – The power to aspire

• 📚 Gyaan Shakti – The power to know

• 💪 Karma Shakti – The power to act

🤝 Stakeholder Engagement

WEP brings together multiple stakeholders to provide holistic support:

• 🧑‍🏫 Mentorship

• 💰 Funding support

• 🧰 Business development tools

• 🌐 Networking opportunities