๐ Theory of Opportunities and Innovation | ๐ 1934 | ๐ค Peter F. Drucker
The “Theory of Opportunities and Innovation” in entrepreneurship was propounded by Peter F. Drucker.
๐ฏ Identifying and Exploiting Opportunities
Drucker emphasized that entrepreneurship is about identifying opportunities and using innovation to exploit them. According to him, innovation and entrepreneurial opportunities are the two main pillars that drive successful entrepreneurship.
๐ Innovation as Application, Not Just Invention
Druckerโs approach highlights that innovation doesnโt always mean creating something entirely new; it can also involve applying existing ideas in new ways to meet market needs or solve problems.
๐ Source of Opportunities: Environmental Changes
He also emphasized that entrepreneurial opportunities arise from changes in various environments such as:
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๐ ๏ธ Technology
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๐ Consumer preferences
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๐ Social trends
Entrepreneurs must be able to recognize and respond to these opportunities.