👩💼 Women and Entrepreneurship
⚖️ Social and Cultural Barriers
📌 A stereotyped and male-centered vision discourages some women from participating in business activities that could have a consequence on people who interact with women at the community level.
📌 Attributions of the society and the different socialization processes relating to men and women may create obstacles for women due to unequal distribution of assets and services.
🚀 Women Entrepreneurship Platform (WEP)
The Women Entrepreneurship Platform is an official initiative launched by NITI Aayog in March 2018 to create a vibrant ecosystem that enables and supports women entrepreneurs across India.
🎯 Objectives of WEP
It aims to:
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✔️ Reduce entry barriers
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✔️ Foster innovation
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✔️ Encourage more women to participate in entrepreneurship
🧱 Pillars of WEP
The platform is built on three foundational pillars:
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🌟 Ichha Shakti – the power to aspire
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📘 Gyaan Shakti – the power to know
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💪 Karma Shakti – the power to act
🤝 Stakeholder Engagement
The Women Entrepreneurship Platform (WEP) brings together stakeholders such as government bodies, private companies, financial institutions, and NGOs to provide resources like:
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🧑🏫 Mentorship
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💸 Funding support
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🛠️ Business development tools
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🌐 Networking opportunities