✅Introduction
Planning is the first and most fundamental function of management. It involves setting objectives and deciding in advance the appropriate actions needed to achieve those objectives. It is goal-oriented, forward-looking, and provides a roadmap for all other managerial functions.
📌 Definition:
Koontz and O’Donnell define planning as:
“Planning is deciding in advance what to do, how to do it, when to do it, and who is to do it.”
🔹 Importance of Planning
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Provides direction to all managerial activities.
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Reduces risks and uncertainties.
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Facilitates coordination between departments.
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Ensures optimum use of resources.
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Helps in setting performance standards.
✅ Planning Premises
Planning premises are the assumptions about the future on which planning is based. These can be:
Types of Planning Premises:
Type | Example |
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Internal Premises | Policies, resources, organizational capabilities |
External Premises | Market trends, government regulations, inflation |
Controllable Premises | Policies within control of the organization |
Uncontrollable Premises | Economic changes, natural disasters |
Tangible Premises | Capital, labor, equipment |
Intangible Premises | Morale, brand reputation |
📌 Purpose: To create realistic and achievable plans that align with expected future conditions.
✅ Process of Planning (Steps in Planning)
The planning process follows a logical and sequential set of steps:
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Establishing Objectives
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Define clear, measurable, and time-bound goals.
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These objectives guide all planning efforts.
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Developing Planning Premises
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Identify and analyze assumptions, forecasts, and future conditions.
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E.g., expected demand, political changes, inflation, etc.
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Identifying Alternative Courses of Action
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Explore all possible ways to achieve the objectives.
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Evaluating Alternatives
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Assess feasibility, costs, risks, and benefits of each option.
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Selecting the Best Alternative
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Choose the most suitable plan based on evaluation.
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Formulating Derivative Plans
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Develop sub-plans to support the main plan.
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E.g., recruitment plan, marketing plan, financial plan.
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Implementing the Plan
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Assign tasks, allocate resources, and execute the plan.
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Monitoring and Follow-up
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Measure performance, compare with objectives, and adjust if necessary.
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✅ Difference Between Planning and Forecasting
Planning | Forecasting |
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Deciding what actions to take | Predicting future conditions |
Based on forecasts | Based on data, trends, and analysis |
Managerial function | Input to planning |
Involves choosing among alternatives | Involves anticipating possible scenarios |
Planning Premises (Input) | Forecasts as Outcomes of Planning (Output) |
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Used before planning to build realistic plans. | Generated after planning based on selected strategies. |
Act as assumptions for the environment in which the plan will work. | Are projections like future cash flows, sales, profits. |
Help identify opportunities and constraints. | Help evaluate the effectiveness of a planned strategy. |