Course Content
Management Foundations
Management: Concept, Process, Theories, and Approaches, Management Roles and Skills
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Management Functions
Functions: Planning, Organizing, Staffing, Coordinating, and Controlling
0/3
Managerial Economics Foundations
Managerial Economics: Concept and Importance
0/2
National Income
National Income: Concept, Types, and Measurement
0/2
Unit I : Evaluation
Unit I : Evaluation
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Unit I: Business Management and Managerial Economics

✅Introduction

Planning is the first and most fundamental function of management. It involves setting objectives and deciding in advance the appropriate actions needed to achieve those objectives. It is goal-oriented, forward-looking, and provides a roadmap for all other managerial functions.

📌 Definition:
Koontz and O’Donnell define planning as:
“Planning is deciding in advance what to do, how to do it, when to do it, and who is to do it.”


🔹 Importance of Planning

  • Provides direction to all managerial activities.

  • Reduces risks and uncertainties.

  • Facilitates coordination between departments.

  • Ensures optimum use of resources.

  • Helps in setting performance standards.


Planning Premises

Planning premises are the assumptions about the future on which planning is based. These can be:

Types of Planning Premises:

Type Example
Internal Premises Policies, resources, organizational capabilities
External Premises Market trends, government regulations, inflation
Controllable Premises Policies within control of the organization
Uncontrollable Premises Economic changes, natural disasters
Tangible Premises Capital, labor, equipment
Intangible Premises Morale, brand reputation

📌 Purpose: To create realistic and achievable plans that align with expected future conditions.


Process of Planning (Steps in Planning)

The planning process follows a logical and sequential set of steps:

  1. Establishing Objectives

    • Define clear, measurable, and time-bound goals.

    • These objectives guide all planning efforts.

  2. Developing Planning Premises

    • Identify and analyze assumptions, forecasts, and future conditions.

    • E.g., expected demand, political changes, inflation, etc.

  3. Identifying Alternative Courses of Action

    • Explore all possible ways to achieve the objectives.

  4. Evaluating Alternatives

    • Assess feasibility, costs, risks, and benefits of each option.

  5. Selecting the Best Alternative

    • Choose the most suitable plan based on evaluation.

  6. Formulating Derivative Plans

    • Develop sub-plans to support the main plan.

    • E.g., recruitment plan, marketing plan, financial plan.

  7. Implementing the Plan

    • Assign tasks, allocate resources, and execute the plan.

  8. Monitoring and Follow-up

    • Measure performance, compare with objectives, and adjust if necessary.


Difference Between Planning and Forecasting

Planning Forecasting
Deciding what actions to take Predicting future conditions
Based on forecasts Based on data, trends, and analysis
Managerial function Input to planning
Involves choosing among alternatives Involves anticipating possible scenarios

 

Planning Premises (Input) Forecasts as Outcomes of Planning (Output)
Used before planning to build realistic plans. Generated after planning based on selected strategies.
Act as assumptions for the environment in which the plan will work. Are projections like future cash flows, sales, profits.
Help identify opportunities and constraints. Help evaluate the effectiveness of a planned strategy.