Premium Positioning & Brand Building : Invest in branding, status appeal, and lifestyle marketing to reinforce the perception of exclusivity and quality.
Example: Luxury brands like Louis Vuitton or Apple highlight prestige and innovation.

Product Line Expansion (Upmarket): Introduce higher-end variants or luxury versions to capture more of the surplus income.
Example: Automakers launching premium trims or luxury sub-brands (e.g., Toyota → Lexus).

Geographic Expansion into Affluent or Emerging Markets: Target markets with rising middle and upper classes, like Southeast Asia or the Gulf states, where income growth is strong.
Example: High-end electronics and fashion brands entering India and Southeast Asia.

Customer Experience Investment: Enhance the shopping experience, customer service, or exclusive access to services—key for luxury and high-end goods.
Example: Personalized shopping, concierge services, or VIP events.

Dynamic Pricing and Customization: Offer customized or bespoke options that appeal to wealthier consumers willing to pay a premium.
Example: High-end watches, custom cars, or tailored clothing.

Sustainability and Ethical Branding: Wealthier consumers often value ethical production and sustainability; positioning products as eco-friendly or socially conscious can strengthen brand equity.