Course Content
Management Foundations
Management: Concept, Process, Theories, and Approaches, Management Roles and Skills
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Management Functions
Functions: Planning, Organizing, Staffing, Coordinating, and Controlling
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Managerial Economics Foundations
Managerial Economics: Concept and Importance
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National Income
National Income: Concept, Types, and Measurement
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Unit I : Evaluation
Unit I : Evaluation
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Unit I: Business Management and Managerial Economics
  1. Diversification: Firms may expand their product lines to include goods with higher YED to capitalize on increased consumer spending.

  2. Cost Efficiency: Maintaining or improving cost structures helps firms remain competitive when demand is less responsive to income changes.

  3. Targeting Lower-Income Segments: Focusing on markets where income growth is still occurring can help firms maintain demand for their products.

  4. Brand Repositioning: Rebranding efforts can attract higher-income consumers, though this depends on the product and market conditions.

  5. Product Innovation: Enhancing existing products or introducing new features can stimulate demand even when income elasticity is low.

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