The CRM strategy adopted by Big Bazaar in India is all about

“We don’t have a marketing department; we have a customer department.” Herb Kelleher’s statement given above refers to which one of the following concepts?

Which of the following is one of the five main factors given by E. M. Rogers that influence adoption of an innovation?

Consumer buying behaviour in situations characterized by high involvement but few perceived differences among brands is known as

Retailer cooperatives belong to which of the following distribution channel systems?

Concept testing, test marketing and product testing are parts of which of the following?

Direct marketing is carried out in variety of ways, some of the main forms of direct marketing are

(a) Mail order marketing
(b) Telemarketing
(c) Online marketing
(d) Direct selling

Which of the following option is correct?

In consumer decision making related to choice of brands, which of the following sets consist of the brands that the consumer is indifferent towards because they are perceived of not having any particular advantage?

‘Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.’
The above is the description of which of the following?

(A) In-store Marketing
(B) Direct Marketing
(C) Omni Channel Retailing
(D) Online Marketing
(E) Digital Marketing

Choose the correct answer from the options given below:

The mistake of paying more attention to the specific products of a company offers than to the benefits and experience produced by these products is known as

An airline offering special lounge for waiting is an example of which one of the following differentiators of the service offer?

In the retail industry, a ‘Category Killer’ is referred to as:

Four distinctive service characteristics greatly affect the design of the marketing program for services. The appropriate combination is:

Customer Lifetime Value (CLV) in the first year is
​

There are 7 elements of personal selling which are followed in certain sequence at the time of making sales to customers by salesperson. The correct sequence is

This system of distribution channel consists of producers, wholesaler and the retailers acting as a unified system. One channel member owns their other, has contracts with them or wields so much power that they must cooperate. Name this system of channel distribution

Coke has started coke parlours- the red lounge – for tech crazy adolescent called “Experience Outlets”. What type of differentiation strategy this can be called?

Given below are two statements one labelled as assertion and the other labelled as Reason R

Assertion A: At some point, a product sales growth will slow down, and it will enter the maturity stage. This maturity stage normally last longer than the previous stage of PLC and it possess strong challenges to the marketing management.
Reason R: Slowdown in sales growth is due to the acceptance of the product by most potential buyers. It is also due to the entry of competing firms in the market and price competition stiffening.

In the light of the above statement choose the correct answer from the options given below:

The ratio between customer’s perceived benefits and the resources they use to obtain those benefits is known as

Which of the statements are true of innovations?

a. Innovations are a must to survive in business
b. Discontinuous innovations lead to failures
c. Continuous innovations do not disrupt established usage and behavior patterns
d. Line extensions are discontinuous innovations
e. hi discontinuous innovations, there is a change not only in technology but also in behavioral patterns of usage and consumption

Choose the correct answer from the options given below:

Modern organized retail business has a multitude of formats. These formats can be classified according to the following:

Which phrase best completes the statement below?
One of the key tasks of a marketer is to ________ and to create a perception among consumers that the product is worth purchasing.

Which out of the following is NOT true about consumer satisfaction?

Arrange the following Buyer-Readiness stages in correct sequence from starting to end.

A. Knowledge
B. Awareness
C. Preference
D. Conviction
E. Liking

Choose the correct answer from the options given below:

Which of the following indicates “Perishability” aspect of service characteristics?

To keep the brand live, contemporary and relevant, marketer uses a variety of measures such as

(a) Brand extension
(b) Brand rejuvenation
(c) Brand relaunch
(d) Brand proliferation

Which of the following is correct?

The major components of Nicosia Model of consumer decision-making are:

a. The consumers attitude based on firm’s message exposure
b. Perceptual and teaming constructs
c. Feedback in the form of purchase experience
d. Extensive problem solving by consumer
e. Consumer’s product search and evaluation

Choose the correct answer from the options given below:

Identify the most important type of retail stores:

a. Convenience
b. Online store
c. Departmental stores
d. Direct selling stores
e. Superstore

Choose the correct answer from the option given below:

Arrange the following components of Value-Delivery Process in proper sequence from 1st to 6th step.

(A) Communicating the Value
(B) Enhancing the Value (including sustaining the value)
(C) Capturing the value back from the market (through pricing)
(D) Delivering the value
(E) Selecting the value (including exploring the value)
(F) Creating the Value

Choose the correct answer from the options given below:

A channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them or has so much power that they all cooperate.? The above description pertains to which of the following concepts?

How often and how easily customers think of the brand under various purchase or consumption situations, is known as:

Arrange the following steps of personal selling process in a sequence:

a. Making an appointment with customer to establish rapport.
b. Gathering relevant information about the prospects and their needs to plan sales presentation.
c. Handling customer’s objections related to price/value/functionality of the product.
d. Discovering, clarifying and understanding the buyer’s needs.
e. Gaining buyer’s commitment to action.

Choose the correct answer from the options given below:

The total combined customer lifetime values of all of the company’s customers is known as:

Identify the C’s that online marketers should pay attention to, for effective website design.

A. Commerce
B. Connection
C. Contour
D. Content
E. Context

Choose the correct answer from the options given below:

______ usually have intensive distribution because sales of these products tend to have a direct relationship to their availability

Which of the following movement of products clearly defines the term “Inbound Logistics”?

If Mr. X pays a well-known fashion innovator such as Calvin Klein for the right to use its name on his apparel and accessories, then Mr. X is using which type of branding?

Under Brand Sponsorship, store brands are also known as which other names from the following?

A. National Brands
B. Generic Brands
C. Private Brands
D. Distributor Brands
E. Manufacturers Brands

Choose the correct answer from the options given below:

Which of the following statements are true in context of customer value and satisfaction concept?

I. Value perceptions increase with quality, service and price
II. Customer value triad is primarily a combination of quality, service and price
III. Marketing is the identification, creation, communication, delivery and monitoring of customers value
IV. If the perceived performance of the product matches with perceived expectations, the customer is delighted
V. Satisfaction reflects a person’s judgement of a product’s perceived performance in relation to expectations

Choose the correct answer from the options given below:

A consumer wants to purchase a laptop. She makes a list of selected brands and then evaluates selected brands in terms of each relevant attribute and computes a weighted score for each brand. Then, she selects the highest scoring brand. Which consumer decision-making rule has she employed?

Out of the following, which are the CORRECT forms of Product Life Cycle?

(1) Bell-shaped PLC
(2) Scalloped PLC
(3) Cycle-Recycle PLC
(4) Growth-Slump PLC

Choose the correct answer from the options given below:

Which among the following characteristics influence consumer buying behaviour strongly?

A. Cultural
B. Social
C. Personal
D. Psychological
E. Technological

Choose the correct answer from the options given below:

Which is the correct sequence of consumer research process out of the following.

A. Choosing sampling technique
B. Analyzing the data
C. Developing Research Design
D. Collecting data
E. Defining the objectives of research

Choose the correct answer from the options given below:

For marketing the products of MSME, marketing strategy has to be formulated which consists of 4 P’s

(a) Product
(b) Promotion
(c) Place
(d) Price

Which of the following sequence is correct?

Two friends are on WhatsApp discussing a holiday plan. Immediately, Uber pops up within WhatsApp to help book a ride and provide an estimate. This is known as

The location focus for service firms should be on determining the volume of Customers and Revenue.
The major determinants of volume of Customers and Revenue are:

(A) Service and image compatibility with demographics of the customer drawing area.
(B) Proximity to raw materials and suppliers.
(C) Quality of the competition.
(D) Uniqueness of the firm’s and competitor’s location.
(E) Operating Policies of the competitor.

Choose the correct answer from the options given below:

Which of the following statements characterize the growth phase of product life cycle?

I. Build intensive distribution
II. Maximize profit while defending market share
III. Build awareness and interest in the mass market
IV. Diversify brand and items models
V. Price to penetrate market

Choose the most appropriate answer from the options given below:

Read the passage and attempt the questions that follow:

Marketing plays a critical role in organizations. It is considered as an entrepreneurial and strategic function of the business.

Marketing’s main function is to meet customer needs. At the same time, it also needs to generate profit and build a “relationship” with customers. Marketing is different from and larger than selling.

Many different concepts of marketing such as the exchange concept, production concept, product concept, sales concept and marketing concept have been in vogue over the years. Concepts other than the marketing concept result in, ‘marketing myopia’, which signifies a narrow perception of marketing and a short-sighted view of the business. In fact, all the concepts in vogue turn out to be inadequate, to varying degrees. Marketers are unable to secure the needed practical guidance on the core of marketing from any of them. None of them is centred on the idea of value delivery when value delivery ought to take the centre stage in marketing. There is thus a need for a more concrete perspective on marketing.

In the marketing context, ‘value’ has certain unique ramifications. ‘Benefits’ translate into ‘value’. People do not buy products, they buy ‘value’. The ‘value-delivery’ process involves selecting the value to be offered, creating the value and capturing the value back from the market through pricing, enhancing and sustaining the value. And ‘value delivery’ has to be a corporate-level concern.

Which one of the following different concepts of marketing holds the generating customer satisfaction is the main task of marketing?

In services marketing the service quality highly depends on:

When companies offer products in small packages or charge on a pay-per-use basis, then such strategies are part of:

“Consumer buying behaviour in situations characterised by high consumer involvement in a purchase and significant perceived differences among brands” is termed as:

Penetration price strategy followed under which of the following conditions?

I. Where there is a high degree of price elasticity of demand
II. When strong competition is expected soon after product introduction
III. When company wants to recoup its research and development expenditure
IV. When company must keep demand within its production capacity

Choose the most appropriate answer from the options given below:

Marketing feasibility of any idea includes the following aspects:

(a) Current and future demand estimates
(b) Market segmentation and identification of target markets
(c) Competition analysis
(d) Market testing

Which of the following options are correct:

Making the brand a meaningful part of consumers conversations and likes by fostering direct and continuous customer involvement in shaping brand conversations, experiences and community’. The above description pertains to which of the following concepts?

Which of the following are the myths of brand communities?

I. Build the brand and the community will follow
II. Focus on opinion leaders to build a strong community
III. Brand communities exist to serve the business
IV. Online social networks are the best way to build community
V. Social networks are one community tool, but the tool is not the strategy

Choose the most appropriate answer from the options given below:

When can brand extension NOT fail?

Evaluate the statements according to Aaker model of defining brand identity/equity:

Statement I: A particularly important concept for building brand equity is brand identity that represents what the brand stands for and promises to customers.
Statement II: The core identity is most likely to change as the brand travels to new markets and products.

Which of the following options is correct?

Central focus of which of the following models is five-stage consumer decision process?

Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).

Assertion (A):
A brand is an important corporate resource.

Reason (R):
A brand embodies all of the characteristics of a company’s product in the mind of the consumer.

In the light of the above statements, choose the most appropriate answer from the options given below:

Read the passage and attempt the questions that follow:

Marketing plays a critical role in organizations. It is considered as an entrepreneurial and strategic function of the business.

Marketing’s main function is to meet customer needs. At the same time, it also needs to generate profit and build a “relationship” with customers. Marketing is different from and larger than selling.

Many different concepts of marketing such as the exchange concept, production concept, product concept, sales concept and marketing concept have been in vogue over the years. Concepts other than the marketing concept result in, ‘marketing myopia’, which signifies a narrow perception of marketing and a short-sighted view of the business. In fact, all the concepts in vogue turn out to be inadequate, to varying degrees. Marketers are unable to secure the needed practical guidance on the core of marketing from any of them. None of them is centred on the idea of value delivery when value delivery ought to take the centre stage in marketing. There is thus a need for a more concrete perspective on marketing.

In the marketing context, ‘value’ has certain unique ramifications. ‘Benefits’ translate into ‘value’. People do not buy products, they buy ‘value’. The ‘value-delivery’ process involves selecting the value to be offered, creating the value and capturing the value back from the market through pricing, enhancing and sustaining the value. And ‘value delivery’ has to be a corporate-level concern.

What is the role played by marketing in the organisation?

Once a company has appointed dealers, the main elements of dealer motivation then are:

(1) Territory of operation
(2) Trade discount
(3) Special incentives
(4) Effective communication

Choose the correct answer from the options given below:

Which of the following statements explains the Integrated Marketing Communication (IMC) concept?

a. IMC is the specific blend of promotion tools to communicate customer value and build customer relationships
b. IMC calls for recognizing only those touch points where the customer physically encounters the company and its brands
c. IMC’s goal is to deliver a consistent and clear message about the organisation and its products
d. IMC ties together all of the company’s messages and images
e. IMC calls for integration and coordination of the company’s many communication channels

Choose the correct answer from the options given below:

Which of the following is NOT a characteristic of digital media?

Which of the following is NOT a base of product related segmentation?

“Moments of Truth” in services marketing was given by:

Which one of the following is true about the role of sales force/personal selling?

Which of the following Digital marketing statements are correct?

a. Click through Rate is calculated by dividing the total number of clicks by the total number of ad impressions.
b. Long tail keywords are general key words which draw lower customer traffic.
c. Adwords is Google’s earned search marketing programme.
d. Search Engine Marketing includes both search engine optimization and paid search.
e. Ad Auction is the process that Google runs for every Google search to decide which ad must appear for that specific search and in which order these set of ads will be displayed.

Choose the most appropriate answer from the options given below:

“Dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviours that might require separate marketing strategies or mixes” is termed as?

According to the Ansoff Product Market Expansion Grid, intensification can be achieved through three distinct strategies. Identify them out of the following:

a. Market attractiveness
b. Market penetration
c. Market development
d. Product development

Choose the correct answer from the option given below:

A salesperson who relies on creative methods for selling products and services is called:

Arrange the marketing logistics decisions in proper sequence beginning from start to end.

A. Warehousing
B. Inventory
C. Order processing
D. Transportation

Choose the correct answer from the options given below:

Singapore Airlines offers personalized service at the airport, excellent service in flight, a menu of the customer’s choice, personal TV, etc. It is an example of:

Read the passage and attempt the questions that follow:

Marketing plays a critical role in organizations. It is considered as an entrepreneurial and strategic function of the business.

Marketing’s main function is to meet customer needs. At the same time, it also needs to generate profit and build a “relationship” with customers. Marketing is different from and larger than selling.

Many different concepts of marketing such as the exchange concept, production concept, product concept, sales concept and marketing concept have been in vogue over the years. Concepts other than the marketing concept result in, ‘marketing myopia’, which signifies a narrow perception of marketing and a short-sighted view of the business. In fact, all the concepts in vogue turn out to be inadequate, to varying degrees. Marketers are unable to secure the needed practical guidance on the core of marketing from any of them. None of them is centred on the idea of value delivery when value delivery ought to take the centre stage in marketing. There is thus a need for a more concrete perspective on marketing.

In the marketing context, ‘value’ has certain unique ramifications. ‘Benefits’ translate into ‘value’. People do not buy products, they buy ‘value’. The ‘value-delivery’ process involves selecting the value to be offered, creating the value and capturing the value back from the market through pricing, enhancing and sustaining the value. And ‘value delivery’ has to be a corporate-level concern.

Marketing myopia concept refers to_________?

Complex buying behaviour is characterised by:

The product hierarchy stretches from basic needs to particular items in some sequence. Identify the CORRECT sequence or levels of the product hierarchy.

(1) Product type
(2) Product family
(3) Product class
(4) Need family
(5) Product line

Choose the correct answer from the options given below:

One advantage that advertising enjoys over publicity is:

The strategic issues to which a retailing firm has to respond are:

(a) Location decisions
(b) Brand building decisions
(c) Merchandise mix decisions
(d) Target market section

Which of the following option is correct?

Read the passage and attempt the questions that follow:

Marketing plays a critical role in organizations. It is considered as an entrepreneurial and strategic function of the business.

Marketing’s main function is to meet customer needs. At the same time, it also needs to generate profit and build a “relationship” with customers. Marketing is different from and larger than selling.

Many different concepts of marketing such as the exchange concept, production concept, product concept, sales concept and marketing concept have been in vogue over the years. Concepts other than the marketing concept result in, ‘marketing myopia’, which signifies a narrow perception of marketing and a short-sighted view of the business. In fact, all the concepts in vogue turn out to be inadequate, to varying degrees. Marketers are unable to secure the needed practical guidance on the core of marketing from any of them. None of them is centred on the idea of value delivery when value delivery ought to take the centre stage in marketing. There is thus a need for a more concrete perspective on marketing.

In the marketing context, ‘value’ has certain unique ramifications. ‘Benefits’ translate into ‘value’. People do not buy products, they buy ‘value’. The ‘value-delivery’ process involves selecting the value to be offered, creating the value and capturing the value back from the market through pricing, enhancing and sustaining the value. And ‘value delivery’ has to be a corporate-level concern.

The main function of marketing is to ___?

Which of the following describes a combination of manufacturing systems designed to ensure that, theoretically, 100 percent good units flow to subsequent operations?

(a) Autonomation
(b) Automation
(c) Bakayoke
(d) Kaizen

Choose the correct option:

Green Marketing does NOT include:

Customer Relationship Management performs several tasks and bring several benefits. Identify them out of the following

a. Support cross selling and up selling to existing customers
b. Manages customer interactions and customer services
c. Serves as sustainable competitive advantages
d. Helps convert buyer into profitable customers, build enduring relationship with them and retain them as customers for life.

Choose the correct answer from the options given below:

Huge stores that combine supermarket, discount and warehouse retailing are called:

Given below are two statements

Statements I: In psychographic segmentation of the market, the science of psychology is used for understanding and segmenting the consumers.
Statement II: Segmenting consumers based on psychographics rests on identifying consumer’s state of mind and hence helps in piecing together with a more incisive profile of the target consumers.

In the light of the above statement choose the correct answer from the options given below:

Which of the following statements are true in the context of CRM (Customer Relationship Management) 2.0?

I. Customer interactions are not pre planned but happen in real time.
II. Software as a service is the dominant CRM model particularly in small and medium-sized businesses.
III. Customer data is typically stored on corporate servers only.
IV. Means available for analytics are only standard multivariate statistical procedures such as cluster analysis and logistic regression.
V. CRM 2.0 uses massive amounts of structured and unstructured data.

Choose the most appropriate answer from the options given below:

Which one of the following is true about service marketing?

Planning, implementing and controlling the physical flow of material, final goods and related information from point of origin to point of consumption to meet customer requirements at a profit is known as:

a. Inventory management
b. Marketing logistics
c. Physical Distribution
d. Selling management

Choose the correct answer from the options given below:

Which of the following are unique features of services?

(A) Services are non-perishable.
(B) Services have inseparability of production and consumption.
(C) Services have the quality of perfect standardization.
(D) Services have the characteristic of Variability.
(E) Services are highly tangible so can be touched.

Choose the correct answer from the options given below:

Given below are two statements:

Statement I: Effective channel management call for selecting intermediaries and training and motivating them in order to build long term partnership.
Statement II: Channel integration must recognize the distinctive strengths of online and offline selling and maximize their joint contributions.

In the light of the above statements, choose the most appropriate answer from the options given below:

Which of the following are the stages of Business Buying Process?

A. Problem Recognition
B. Order-Routine specifications
C. Supplier selection
D. Proposal solicitation
E. Post purchase behaviour

Choose the correct answer from the options given below:

In consumer markets, for a market segment to be an effective and viable target, the segment should be:

(1) Identifiable
(2) Reachable
(3) Transcending International boundaries
(4) Sizeable

Choose the correct answer from the options given below:

“An outlet which starts as a general retailer grows into a specialized retailer and in the course of time becomes even a bigger general retailer.” Above statement corresponds to which of the following theory of Retail?

Sequence the innovation adoption process that consists of 5 stages which potential consumers pass through while attempting to arrive at a decision to try or not to try an innovative product.

(1) Consumer tries the innovation
(2) Consumer undertakes a “mental trial” of the innovation
(3) Consumer decides to use the innovation repeatedly
(4) Consumer becomes interested in the innovative product
(5) Consumer gets aware about the existence of the innovation

Choose the correct answer from the options given below:

Which of the following marketing channel function helps to fulfill the completed transactions?

Marketing logistics means.

Which of the following is the pre-testing technique of measuring advertisement effectiveness.

Identify the accurate sequence of the Marketing Process.

A. Construct an integrated marketing programme that delivers superior value
B. Capture value from customers to create profit and customer equity
C. Build profitable relationship and create customers’ delight
D. Understand the marketplace and customer needs and wants
E. Design a customer-driven marketing strategy

Choose the correct answer from the options given below:

Arrange the following steps in the segmentation process in sequential order:

I. Determine which demographics, lifestyles and usage behavior make the segment distinct and actionable
II. Create a “value proposition” and product-price positioning strategy for each segment
III. Group customers into segments based on similar needs and benefits sought by them
IV. Determine overall attractiveness of each segment based on some predetermined criteria
V. Create “segment story board” to list the attractiveness of each segment’s positioning strategy

Choose the correct answer from the options given below:

Fine speciality store falls into

Which of the following is a type of off-price retailer?

Consumers who are open to new ideas and are among the first to try new products, services or practices are called as –

Arrange the following steps involved in choosing the target market in sequence starting from first step

a. Profile the stage of each segment characteristics, needs, benefits, sought, preference and buying behaviour.
b. Look for segments which are relatively less satisfied by current offers for competing brands in the market.
c. Identify the segment(s), look at each segment as a distinct marketing opportunity grasp what makes each segment unique.
d. Evaluate whether the segment meet all attributes of effective segments. Check one presents the best opportunity.
e. Finally, select the best segment- choose segments that are most appropriate for the firms as a target.

Choose the correct answer from the options given below:

Given below are two statements labelled as Assertion A and Reason R. Read the statements and answer the question that follows:

Assertion A: Every product or service should be branded otherwise they will be treated as a commodity.
Reason R: If the product or service is branded then it always commands a higher price.

Which of the following is correct?

Under the cost-based pricing, the following methods approaches commonly are commonly used:

a. Marginal costing pricing
b. Mark up pricing (cost plus pricing)
c. Absorption cost pricing (full cost pricing)
d. Return on investment pricing

Choose the correct answer from the option given below:

Given below are two statements:

Statement I: If there are differences in consumers’ responses, brand-name, product is essentially a commodity and competition will probably be based on price.
Statement II: Brand equity is reflected in perceptions, performance and behavior related to all aspects of the marketing of a brand.

In light of the above statements, choose the most appropriate answer from the options given below:

Which of the following are the main issues to be tackled by the conceptual component of Customer Relationship Management Programme?

(A) Processing all customer requests coming in through multiple channels.
(B) Setting out the CRM objectives in clear terms.
(C) Creating a good product and mass marketing it.
(D) Putting customers first.
(E) Segmenting the market on the basis of occupations.

Choose the correct answer from the options given below:

A furnishing retailer company opens a new generation of furniture galleries that are part store, part interior design studio and part restaurant’.
This is an example of which of the following?

What are the segmentation variables used to segment the market for toothpaste as a product?

Consumers passes through five stages with every purchase arrange the stages mentioned below in the correct sequence starting from the first stage.

a. Information search
b. Evaluation of alternatives
c. Post purchase behaviour
d. Need recognition
e. Purchase behaviour

Choose the correct answer from the options given below

A brand extension strategy refers to

Arrange the following statements corresponding to different levels of Brand Dynamics Pyramid in a sequence starting with the base of the pyramid:

a. Belief that the brand delivers acceptable product performance and is on the consumer’s short-list
b. Rational and emotional attachments to the brand to the exclusion of most other brands
c. Active familiarity with the brand based on post trial, saliency or knowledge of the brand promise
d. Relevance of brand to consumer’s needs in the right price range or in the consideration set
e. Belief that the brand has an emotional or rational advantage over other brands in the category

Choose the correct answer from the options given below:

Read the passage and attempt the questions that follow:

Marketing plays a critical role in organizations. It is considered as an entrepreneurial and strategic function of the business.

Marketing’s main function is to meet customer needs. At the same time, it also needs to generate profit and build a “relationship” with customers. Marketing is different from and larger than selling.

Many different concepts of marketing such as the exchange concept, production concept, product concept, sales concept and marketing concept have been in vogue over the years. Concepts other than the marketing concept result in, ‘marketing myopia’, which signifies a narrow perception of marketing and a short-sighted view of the business. In fact, all the concepts in vogue turn out to be inadequate, to varying degrees. Marketers are unable to secure the needed practical guidance on the core of marketing from any of them. None of them is centred on the idea of value delivery when value delivery ought to take the centre stage in marketing. There is thus a need for a more concrete perspective on marketing.

In the marketing context, ‘value’ has certain unique ramifications. ‘Benefits’ translate into ‘value’. People do not buy products, they buy ‘value’. The ‘value-delivery’ process involves selecting the value to be offered, creating the value and capturing the value back from the market through pricing, enhancing and sustaining the value. And ‘value delivery’ has to be a corporate-level concern.

Name the process which involves selecting the values to be offered, creating the values, communicating the value, delivering the value and capturing the value back from the market.

As per Ries and Trout, which one of the following is NOT a standard criteria for successful positioning?

Which of the following are the execution styles for execution of advertising message?

A. Fantasy
B. Fashion
C. Slice of life
D. Testimonials
E. Life style

Choose the correct answer from the options given below:

The three most common methods of measuring brand equity are:

A. Cost approach
B. Simplifying product handling
C. Market approach
D. Financial approach
E. Business approach

Choose the correct answer from the options given below:

One to one marketing (Relationship marketing) does NOT include:

Public relations as a part of promotion in marketing refers to

Which one of the following tasks is NOT expected to be performed in Sales Management?

Which of the following models identifies the strategy development process, the value creation process, multi-channel integration process, performance assessment process and the information management process as its core processes?

Arrange the steps of New Product Development process.

A. Commercialization
B. Market strategy development and business analysis
C. Product development and test marketing
D. Idea generation and screening
E. Concept development and testing

Choose the correct answer from the options given below:

SIP in Market Testing refers to

What is the sequence of consumer readiness to try new products?

A. Early majority
B. Early Adopters
C. Innovators
D. Laggards
E. Late Majority

Choose the correct answer from the options given below:

An act that one entity performs for another that is essentially intangible and does not result in ownership of anything is called

Which of the following statements are applicable to value-based pricing concept?

a. Design product to deliver desired value at target price.
b. Set target price to match customer perceived value.
c. Determine costs that can be incurred.
d. Convince buyers of product’s value.
e. Assess customer needs and value perceptions.

Choose the most appropriate answer from the options given below:

In Service Quality GAPS model proposed by Parasuraman et al., Gap 4 refers to