Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Modes of Strategic Decision Making: Mintzberg
Strategic Planning
Sgtrategic Decision Making : Introduction
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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What is Strategic Analysis
PEST Analysis: Multiple : Johnson and Scholes
Porter’s Approach to Industry Analysis
General Competitive Strategies: Michael Porter
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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Resource Based Approach
VRIO Framework : J.B. Barney
GAP Analysis
Value Chain Analysis: Michael Porter
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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SWOT Analysis: Albert Humphrey
TOWS Matrix: Heinz Weirich
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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What is a Portfolio Matrix?
BCG Matrix
Ansoff’s Product Market Growth Matrix : Igor Ansoff : 1957
Market Evolution Matrix: C.W. Hoffer and R. Schendel
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Strategic Drift
Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
4-Box Business Model: Mark W. Johnson: 2010
Strategy Diamond: Hambrick and Fredrickson
7-S Approach : 1980 : McKinsey
Unit VI: Strategic Management

✅ Core Sub-classifications of Corporate Strategy:

Classification Type Description Key Focus Area
1. Parenting Strategy How the parent company adds value to its business units Value addition, synergy, coordination
2. Portfolio Strategy How to manage the mix of businesses (SBUs) Business selection, resource allocation
3. Directional Strategy The overall direction of the firm: growth, stability, or retrenchment Path of development

 

🔷 1. Parenting Strategy

  • The corporate headquarters (parent) adds value to the individual businesses (children).

  • Focus: Synergy, support services, shared competencies.

📌 Example: Tata Sons guiding Tata Motors, TCS, and Tata Steel differently based on their needs.

🔷 2. Portfolio Strategy

  • Determines which businesses to enter/exit, and how to allocate resources.

  • Uses tools like:

    • BCG Matrix

    • GE-McKinsey Matrix

    • Ansoff’s Product Market Growth Matrix

📌 Example: A company selling off a “dog” SBU (low growth/low share) and investing in a “star” unit.

🔷 3. Directional Strategy

  • Guides long-term direction:
    🔹 Growth
    🔹 Stability
    🔹 Retrenchment

These become umbrella choices under which further strategies (like Integration or Diversification) are selected.

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