Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Characteristics of Strategic Decision
Strategic Decision Making Technique : Devil’s Advocacy
Modes of Strategic Decision Making: Mintzberg
Strategic Planning
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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What is Strategic Analysis?
PEST Analysis: Francis Aguilar: 1967
General Competitive Strategies: Michael Porter: 1985
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991
VRIO Framework : Jay Barney: 1995
–GAP Analysis
Value Chain Analysis: Michael Porter: 1985
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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SWOT Analysis: Albert Humphrey
TOWS Matrix: Heinz Weirich
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Corporate Diversification
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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What is a Portfolio Matrix?
BCG Matrix
Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957
Market Evolution Matrix: C.W. Hoffer and R. Schendel
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Strategic Drift
Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
4-Box Business Model: Mark W. Johnson: 2010
Strategy Diamond: Hambrick and Fredrickson
7-S Approach : 1980 : McKinsey
Organizational Structure & Strategy Fit
Final Evaluation
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Rapid Fire : Strategic Management
Unit VI: Strategic Management

📊 BCG Matrix

I. Introduction

J. B. Barney

  1. The BCG Matrix, also known as the Boston Consulting Group Growth-Share Matrix, is a strategic management tool used by businesses to analyze their portfolio of products or business units.
  2. The BCG Matrix was developed by the Boston Consulting Group in the early 1970s.
  3. It is widely used for portfolio analysis and strategic planning.
  4. It helps organizations decide how to allocate resources among their various units based on market growth and market share.

II. ⚖️ Key Dimensions of Strategy

 

The matrix classifies business units or products into four categories based on two dimensions:

 

  1. 📈 Market Growth Rate (Vertical axis) – Measures the rate of growth of the market or industry. It indicates market attractiveness.

  2. 📊 Relative Market Share (Horizontal axis) – Measures the market share of the product/business relative to its largest competitor. It reflects competitive strength.

 

 

III. The 4 Quadrants of BCG Matrix

Quadrant Description Characteristics Strategic Focus
⭐ Stars High market growth + High market share Leaders in fast-growing markets, need investment Invest to maintain growth; may become cash cows
🐄 Cash Cows Low market growth + High market share Generate steady cash in mature markets “Milk” for cash to fund other units
❓ Question Marks High market growth + Low market share Operate in attractive markets but weak position Decide to invest or divest. Invest only if they can become Stars
🐕 Dogs Low market growth + Low market share Weak position in low-growth markets Divest or liquidate
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