Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Modes of Strategic Decision Making: Mintzberg
Strategic Planning
Sgtrategic Decision Making : Introduction
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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What is Strategic Analysis
PEST Analysis: Multiple : Johnson and Scholes
Porter’s Approach to Industry Analysis
General Competitive Strategies: Michael Porter
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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Resource Based Approach
VRIO Framework : J.B. Barney
GAP Analysis
Value Chain Analysis: Michael Porter
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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SWOT Analysis: Albert Humphrey
TOWS Matrix: Heinz Weirich
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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What is a Portfolio Matrix?
BCG Matrix
Ansoff’s Product Market Growth Matrix : Igor Ansoff : 1957
Market Evolution Matrix: C.W. Hoffer and R. Schendel
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Strategic Drift
Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
4-Box Business Model: Mark W. Johnson: 2010
Strategy Diamond: Hambrick and Fredrickson
7-S Approach : 1980 : McKinsey
Unit VI: Strategic Management

Henry Mintzberg, a renowned management theorist, proposed four distinct modes of strategic decision-making that reflect how organizations approach strategy formulation and execution. These modes offer a deeper understanding of how organizations adapt, plan, and make decisions, helping to identify the right approach for varying circumstances.

Henry Mintzberg identified four modes of strategic decision-making that organizations can use to develop their strategies:

  1. Entrepreneurial Mode: In this mode, strategic decisions are largely driven by the vision and boldness of a single leader or entrepreneur. It focuses on innovation and risk-taking decisions aimed at growth.

  2. Adaptive Mode: This mode reflects a reactive approach where decisions evolve based on changing circumstances. It focuses on incremental changes and adjustments rather than large strategic shifts.

  3. Planning Mode: A more formal and structured approach, the planning mode involves a systematic analysis of goals, resources, and strategies through formalized processes, aiming for long-term stability.

  4. Logical Incrementalism Mode: This mode is a blend of planning and adaptation, where decisions are made in small steps, allowing for gradual adjustments based on learning and feedback.

These four modes help to understand how different organizations approach the process of formulating and implementing strategies.

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