Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Modes of Strategic Decision Making: Mintzberg
Strategic Planning
Sgtrategic Decision Making : Introduction
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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What is Strategic Analysis
PEST Analysis: Multiple : Johnson and Scholes
Porter’s Approach to Industry Analysis
General Competitive Strategies: Michael Porter
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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Resource Based Approach
VRIO Framework : J.B. Barney
GAP Analysis
Value Chain Analysis: Michael Porter
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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SWOT Analysis: Albert Humphrey
TOWS Matrix: Heinz Weirich
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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What is a Portfolio Matrix?
BCG Matrix
Ansoff’s Product Market Growth Matrix : Igor Ansoff : 1957
Market Evolution Matrix: C.W. Hoffer and R. Schendel
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Strategic Drift
Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
4-Box Business Model: Mark W. Johnson: 2010
Strategy Diamond: Hambrick and Fredrickson
7-S Approach : 1980 : McKinsey
Unit VI: Strategic Management
  • The basic thrust of strategic decision making in the process of strategic management is to make a choice regarding the courses of action to adopt which is primary task of the senior management.
  • This is so because the basic concern in strategic management is to seek answers to questions.
    • What is our business?
    • What will it be?
    • And what should it be?

Levels of Strategy: Where It All Begins

  1. Corporate Strategy (Top-level)

    • Focuses on: “What business should we be in?”

    • Relevant for: Multi-business firms (like Tata Group, Reliance)

    • Includes: Parenting Strategy, Portfolio Management, Directional Strategy

  2. Business Strategy

    • Focuses on: “How should we compete in a given business?”

    • Porter’s Generic Strategies apply here: Cost Leadership, Differentiation, Focus

  3. Functional Strategy

    • Focuses on: “How do we implement business strategy at the department level?”

    • Includes: Marketing strategy, HR strategy, operations strategy, etc.

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