Course Content
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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Unit VI: Strategic Management
  • Core competency: Refers to a company’s unique capabilities or strengths that provide it with a competitive advantage, but not necessarily a specific market position.

  • Market segment: A subgroup of a broader market, but not necessarily one that is secure from competitive threat like a propitious niche.

  • Product positioning: Refers to how a product is positioned in the market relative to competitors, but it doesn’t specifically relate to the firm’s secure market segment as a propitious niche does.

  • Business model: This refers to the overall structure and approach a company uses to generate revenue, including how it delivers value, not the sequence of activities involved in production and delivery.

  • Business verticals: These are specific sectors or industries a company operates in, such as healthcare, finance, etc., but don’t refer to the process of creating and delivering products.

  • Business concept: This refers to the core idea behind a business or a new venture, rather than the specific activities involved in production and distribution.

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