Organizational culture refers to qualities of the workplace itself that influence its employees, whereas Organizational behavior refers to the resulting behavior of the people within it. Organizational culture includes factors such as core values, the company’s mission statement and expectations of the employees. It defines the identity and how it wants to be perceived.
For the instance, if a company has a mission statement focused on providing the highest quality of customer service, then the core values may be centered around communication, professionalism and customer satisfaction. This will shape the employees expectations, such as expecting them to be willing and courteous to go the extra mile to serve the customer.
Organizational behavior is the resulting behavior of the people within the organization based on the culture they’re immersed in. If the company culture is one that promotes customer service, then the employees are likely to display behavior such as friendliness and helpfulness when dealing with customers.
The opposite may be true if company’s culture revolves around a competitive environment and employees are expected to go above and beyond to be the most successful. In this case, employees may display behavior such as aggressiveness and competitiveness in order to achieve the highest results.
Organizational culture works as the foundation for the employee’s behavioural exhibit, and the two are closely intertwined. If a company wishes to create a positive working environment, it is essential to establish an organizational culture that promotes a healthy behavioral environment among its employees.”
In the business landscape, where operations and functions often follow a similar blueprint, the true differentiator that drives the business towards success is its unique work culture. An organization’s culture is shaped by various factors such as the leadership, workforce, and the external influences. These factors significantly impact the company’s success, and its overall performance. With job insecurities and uncertainties on the rise, workplaces are considering to reshape their organisational cultures.
According to a study conducted by Deloitte, 94% of executives and 88% of employees acknowledge the critical role of organisational culture in determining a company’s success. Significantly, 76% of surveyed employees highlighted the direct influence of a well-defined business strategy in cultivating a positive culture. This global phenomenon also significantly influences India’s fast-moving startup ecosystem, where numerous tasks must be accomplished with limited time and resources. It becomes imperative for these organisations to restructure their work culture by instilling qualities such as agility, an innovative-focused mindset, and resilience amongst its employees.
Moreover, a focus area that has gained significant prominence in India’s work culture is employee mental well-being. Post pandemic, many organizations were compelled to reassess their priorities, including those in India, to shift towards prioritizing employee happiness and overall well-being. This change in the leadership perspective affected corporate environments to focus on their work culture, as employees now prioritize a balanced work-life equation. Today, many job seekers choose a secure, inclusive, and flexible work environment when evaluating potential opportunities.