Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Characteristics of Strategic Decision
Strategic Decision Making Technique : Devil’s Advocacy
Strategic Drift
Strategic Typology Model: Miles & Snow: 1978
F: Strategic Planning
F: Strategic Decision Making
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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F: PEST Analysis: Johnson and Scholes: 1990s
What is Strategic Analysis?
Diamond of National Competitive Advantage: M.E. Porter: 1990
General Competitive Strategies: Michael Porter: 1985
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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F: Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991
F: VRIO Framework : Jay Barney: 1995
–GAP Analysis
F: Value Chain Analysis: Michael Porter: 1985
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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SWOT Analysis: Albert Humphrey
TOWS Matrix: Heinz Weirich
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Corporate Diversification
F: Case Study: 🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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F: What is a Portfolio Matrix?
F: BCG Matrix: BCG: 1970s
F: Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957
F: Hofer–Schendel Market Evolution Matrix: C.W. Hoffer and R. Schendel: 1978
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
4-Box Business Model: Mark W. Johnson: 2010
–Strategy Diamond: Hambrick and Fredrickson: 2001
F: 7S Framework of Organizational Change: McKinsey: 1980
Organizational Structure & Strategy Fit
Final Evaluation
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Rapid Fire : Strategic Management
Unit VI: Strategic Management

📊 BCG Matrix

I. Introduction

BCG Logo

  1. The BCG Matrix, (a.k.a. BCG Growth-Share Matrix), was developed by the Boston Consulting Group in the early 1970s.
  2. It is widely used for portfolio analysis and strategic planning.
  3. It helps organizations decide how to allocate resources among their various units based on market growth and market share.

 

 

II. ⚖️ Key Dimensions of Strategy

 

The matrix classifies business units or products into four categories based on two dimensions:

 

  1. 📈 Market Growth Rate (Vertical axis) – Measures the rate of growth of the market or industry. It indicates market attractiveness.

  2. 📊 Relative Market Share (Horizontal axis) – Measures the market share of the product/business relative to its largest competitor. It reflects competitive strength.

 

III. The 4 Quadrants of BCG Matrix

Quadrant Description Characteristics Strategic Focus
⭐ Stars High market growth + High market share Leaders in fast-growing markets, need investment Invest to maintain growth; may become cash cows
🐄 Cash Cows Low market growth + High market share Generate steady cash in mature markets “Milk” for cash to fund other units
❓ Question Marks High market growth + Low market share Operate in attractive markets but weak position Decide to invest or divest. Invest only if they can become Stars
🐕 Dogs Low market growth + Low market share Weak position in low-growth markets Divest or liquidate
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