Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Characteristics of Strategic Decision
Strategic Decision Making Technique : Devil’s Advocacy
Modes of Strategic Decision Making: Mintzberg
Strategic Planning
Strategic Drift
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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PEST Analysis: Francis Aguilar: 1967
What is Strategic Analysis?
Diamond of National Competitive Advantage: M.E. Porter: 1990
General Competitive Strategies: Michael Porter: 1985
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991
VRIO Framework : Jay Barney: 1995
–GAP Analysis
Value Chain Analysis: Michael Porter: 1985
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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Strategic Typology Model: Miles & Snow: 1978
SWOT Analysis: Albert Humphrey
TOWS Matrix: Heinz Weirich
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Corporate Diversification
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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What is a Portfolio Matrix?
BCG Matrix: BCG: 1970s
Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957
Hofer–Schendel Market Evolution Matrix: C.W. Hoffer and R. Schendel: 1978
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
4-Box Business Model: Mark W. Johnson: 2010
–Strategy Diamond: Hambrick and Fredrickson: 2001
McKinsey 7s Framework: McKinsey: 1980
Organizational Structure & Strategy Fit
Final Evaluation
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Rapid Fire : Strategic Management
Unit VI: Strategic Management

Strategic Typology Model: Miles & Snow: 1978

I. Introduction

  1. Raymond E. Miles and Charles C. Snow developed the Strategic Typology Model in 1978 to explain how organizations adapt to changing business environments.

II. Strategic Typology Table

Strategic Type Main Focus Characteristics Risk Level Example
Defenders Efficiency & Cost Control Operate in stable markets, narrow product range, focus on operational efficiency Low Traditional manufacturing firms
Prospectors Innovation & Growth Constantly search for new markets and products, first movers High Tech startups
Analyzers Exploit niches in the marketplace Maintain stable core business while selectively innovating Medium Large diversified firms
Reactors Highly competitive and slave of the environment Respond only when forced by environmental pressure Very High Poorly managed organizations

 

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