Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Characteristics of Strategic Decision
Strategic Decision Making Technique : Devil’s Advocacy
Modes of Strategic Decision Making: Mintzberg
Strategic Planning
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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What is Strategic Analysis?
PEST Analysis: Francis Aguilar: 1967
General Competitive Strategies: Michael Porter: 1985
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991
VRIO Framework : Jay Barney: 1995
–GAP Analysis
Value Chain Analysis: Michael Porter: 1985
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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SWOT Analysis: Albert Humphrey
TOWS Matrix: Heinz Weirich
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Corporate Diversification
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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What is a Portfolio Matrix?
BCG Matrix
Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957
Market Evolution Matrix: C.W. Hoffer and R. Schendel
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Strategic Drift
Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
4-Box Business Model: Mark W. Johnson: 2010
Strategy Diamond: Hambrick and Fredrickson
7-S Approach : 1980 : McKinsey
Organizational Structure & Strategy Fit
Final Evaluation
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Rapid Fire : Strategic Management
Unit VI: Strategic Management

Value Chain Analysis: Michael Porter: 1985

 

I. Introduction

Michael Porter

  1. Value Chain Analysis (VCA) is a strategic management tool introduced by Michael Porter in his 1985 book Competitive Advantage.
  2. It’s used to analyze the internal activities of a business and identify where value is created (or destroyed) in the process.
  3. By examining these activities, companies can optimize their operations, improve efficiency, and achieve a competitive advantage.

II. 🧩 What is a Value Chain?

A Value Chain is a string of activities that moves a product from the raw material stage through manufacturing and distribution, and ultimately to the end user.

The goal of value chain analysis is to understand how each of these activities adds value to the final product or service.

III. 📊 Value Chain Analysis: Competitive Advantage

 

The ultimate goal of Value Chain Analysis is to find out where the company can create a sustainable competitive advantage. Companies can gain an edge by:

  1. Reducing costs at certain points (e.g., efficiency in operations).

  2. Differentiating the product (e.g., innovation in technology development).

  3. Delivering higher value (e.g., excellent customer service).

 

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