Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
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Strategies :Introduction
Basic Terminology
Terminology
Schools of thought on Strategy formulation
Characteristics of Strategic Decision
Strategic Decision Making Technique : Devil’s Advocacy
Strategic Drift
Strategic Typology Model: Miles & Snow: 1978
F: Strategic Planning
F: Strategic Decision Making
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
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F: PEST Analysis: Johnson and Scholes: 1990s
What is Strategic Analysis?
Diamond of National Competitive Advantage: M.E. Porter: 1990
General Competitive Strategies: Michael Porter: 1985
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
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F: Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991
F: VRIO Framework : Jay Barney: 1995
–GAP Analysis
F: Value Chain Analysis: Michael Porter: 1985
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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F: SWOT Analysis and TOWS Analysis
F: Case Study: 🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Corporate Diversification
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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F: What is a Portfolio Matrix?
F: BCG Matrix: BCG: 1970s
F: Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957
F: Hofer–Schendel Market Evolution Matrix: C.W. Hoffer and R. Schendel: 1978
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
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Mintzberg’s View on Realized Strategy
Parenting Fit Matrix
4-Box Business Model: Mark W. Johnson: 2010
–Strategy Diamond: Hambrick and Fredrickson: 2001
F: 7S Framework of Organizational Change: McKinsey: 1980
Organizational Structure & Strategy Fit
Final Evaluation
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Rapid Fire : Strategic Management
Unit VI: Strategic Management

SWOT Analysis and TOWS Analysis

 

SWOT Analysis TOWS Analysis
Credited to Albert Humphrey Credited to Heinz Weihrich
A critical analysis and assessment of strength and weakness, opportunities and threats in relation to internal and external environmental factors affecting an entity’ is called SWOT Analysis. TOWS creates four distinct strategic directions: SO Strategy (Maxi-Maxi), ST Strategy (Maxi-Mini), WO Strategy (Mini-Maxi) and WT Strategy (Mini-Mini).
It is a Diagnostic Tool. Fits under Strategic Analysis. It is an Action Tool. Fits under Strategic Formulation.
It tells you “Where we are right now.” It answers the question: “How do we use our strengths to handle the environment?”

 

SWOT Analysis

TOWS Analysis

 

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