Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
0/8
Strategies :Introduction
Schools of thought on Strategy formulation
Strategic Decision Making Technique : Devil’s Advocacy
Strategic Drift
F: Strategic Typology Model: Miles & Snow: 1978
F: Strategic Planning
F: Strategic Decision Making
F: Strategy Pyramid
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
0/4
F: PEST Analysis: Johnson and Scholes: 1990s
What is Strategic Analysis?
Diamond of National Competitive Advantage: M.E. Porter: 1990
General Competitive Strategies: Michael Porter: 1985
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
0/4
F: Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991
F: VRIO Framework : Jay Barney: 1995
–GAP Analysis
F: Value Chain Analysis: Michael Porter: 1985
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
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F: Case Study: 🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
F: SWOT Analysis and TOWS Analysis
F: Parenting Fit Matrix: Goold, Campbell and Alexander: 1990s
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Corporate Diversification
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
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F: What is a Portfolio Matrix?
F: BCG Matrix: BCG: 1970s
F: Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957
F: Hofer–Schendel Market Evolution Matrix: C.W. Hoffer and R. Schendel: 1978
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
0/5
F: Strategy Diamond: Hambrick and Fredrickson: 2001
Mintzberg’s View on Realized Strategy
4-Box Business Model: Mark W. Johnson: 2010
F: 7S Framework of Organizational Change: McKinsey: 1980
Organizational Structure & Strategy Fit
Final Evaluation
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Rapid Fire : Strategic Management
Unit VI: Strategic Management

Parenting Fit Matrix: Goold, Campbell and Alexander: 1990s

I. Introduction

  1. The Parenting Fit Matrix is a strategic management tool developed by Michael Goold, Andrew Campbell, Marcus Alexander during 1990s.
  2. It is also known as Ashridge Mission Model or the Parenting Matrix.
  3. It helps corporate parents (i.e., headquarters of diversified firms) assess how well they can add value to the different business units (SBUs – Strategic Business Units) they own.

It focuses on the concept of “parenting advantage,” which means a corporate parent should only own businesses where it can add more value than any other potential owner.

🧩 The 5 Positions in the Parenting Fit Matrix [Optional]

 
Diagram Matrix Position Strategic Advice
Heartland Invest and actively manage
Edge of Heartland Monitor and develop cautiously
Ballast Maintain but don’t interfere
Alien Territory Divest or avoid
Value Trap Reassess or avoid overcommitment

 

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