Course Content
Strategic Management: Introduction
Strategic Management: Concept, Process, Decision and Types
0/8
Strategies :Introduction
Schools of thought on Strategy formulation
Strategic Decision Making Technique : Devil’s Advocacy
Strategic Drift
F: Strategic Typology Model: Miles & Snow: 1978
F: Strategic Planning
F: Strategic Decision Making
F: Strategy Pyramid
External Strategic Analysis
External Analysis, PEST, Porter’s Approach to Industry Analysis
0/4
F: PEST Analysis: Johnson and Scholes: 1990s
What is Strategic Analysis?
Diamond of National Competitive Advantage: M.E. Porter: 1990
General Competitive Strategies: Michael Porter: 1985
Internal Strategy Analysis
Internal Strategy Analysis – Resource-Based Approach, Value Chain Analysis
0/4
F: Resource-Based Theory for Competitive Advantage: Robert M. Grant: 1991
F: VRIO Framework : Jay Barney: 1995
–GAP Analysis
F: Value Chain Analysis: Michael Porter: 1985
Strategy Formulation
Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration, and Diversification
0/9
F: Case Study: 🔴 Red Ocean Strategy vs 🔵 Blue Ocean Strategy
F: SWOT Analysis and TOWS Analysis
F: Parenting Fit Matrix: Goold, Campbell and Alexander: 1990s
Corporate-Level Strategies :Introduction
Classification of Corporate-Level Strategies
Directional Corporate Strategies
Turnaround Strategy & Business Process Reengineering
Classification of Integration and Diversification Strategy
Corporate Diversification
Business Portfolio Analysis
Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
0/4
F: What is a Portfolio Matrix?
F: BCG Matrix: BCG: 1970s
F: Ansoff’s Product Market Growth Matrix : Harry Igor Ansoff : 1957
F: Hofer–Schendel Market Evolution Matrix: C.W. Hoffer and R. Schendel: 1978
Strategy Implementation
Strategy Implementation: Challenges of Change, Developing Programs, McKinsey 7s Framework
0/5
F: Strategy Diamond: Hambrick and Fredrickson: 2001
Mintzberg’s View on Realized Strategy
4-Box Business Model: Mark W. Johnson: 2010
F: 7S Framework of Organizational Change: McKinsey: 1980
Organizational Structure & Strategy Fit
Final Evaluation
0/1
Rapid Fire : Strategic Management
Unit VI: Strategic Management

Strategy Pyramid

Elements of Strategic Pyramid

  1. Mission: 
    • Basic function or task of an organisation.
    • It is an objective and measurable common thread to highlight and focus the energy of everyone in the direction that the management believes is the best for the best.
  2. Goal:
    • End towards which an activity is directed
  3. Strategy:
    • Adoption of course of action to achieve long-term objectives
  4. Rule:
    • Actions or non-actions allowing no discretion

 

Previous
Next